Past

On this page I reflect on how I developed the overall competence of designing during the Industrial Design master program, and how this has affected me as a designer. The reflections are enriched with visual evidence of the described learning activities.

User & Society

This expertise area is almost present in all of my design activities because a societal focus is at the core of my vision. When researching the future of food (CDR), my peers and I went to the streets to empathise with people’s sentiment. Along the same lines, in a project for the youth care field (M1.1) I practiced listening to stakeholder needs. Furthermore, user testing has always been a significant part of my projects (M1.1, M1.2, M2.1).

An opportunity for further development is to immerse myself deeper in others’ positions. Up until now I only learned the basics of ethnography (DfSI). I believe this method will be a powerful addition to my toolbox when I practice it more thoroughly.

Relevant courses / projects

Constructive Design Research (CDR)

Design for Social Innovation (DfSI)

Researching the Future Everyday (RtFE)

Design for Behavioural Change (DfBC)

Group project Kickstart Trust between Organisations (M1.1)

Research Project Democratised Future Visioning (M1.2)

Preparation Project Creative Futuring for Organisations (M2.1)

Approaching people on the street (CDR)
Approaching people on the street (CDR)
A co-creation with youth care stakeholders (M1.1)
A co-creation with youth care stakeholders (M1.1)
User testing (M1.2)
User testing (M1.2)
User testing with Politie van Overmorgen (M2.1)
User testing with Politie van Overmorgen (M2.1)
Ethnography map (DfSI)
Ethnography map (DfSI)
Presenting societal relevance (M1.2)
Presenting societal relevance (M1.2)
Socio-ecological model (M1.2)
Socio-ecological model (M1.2)

Business & Entrepreneurship

Like stated in my professional identity, I have developed an entrepreneurial mindset to involve stakeholders because societal change can be best managed when different perspectives are combined. The skills needed for stakeholder management are valuable for my skillset.

In my projects I have applied business strategies mainly for the purpose of stakeholder research and framing (M1.2, M2.1). I found the canvases useful to contextualise and communicate. While working on a case for a course (DE), I also practiced using strategies for a startup. Still, I notice that I have a knowledge gap in how businesses operate. I could develop more understanding by gaining experience in the real world about how to bring a design to the market and how to scale production for example.

Relevant courses / projects

Design Entrepreneurship (DE)

Group project Kickstart Trust between Organisations (M1.1)

Research Project Democratised Future Visioning (M1.2)

Preparation Project Creative Futuring for Organisations (M2.1)

Foresight experiments framing (M2.1)
Foresight experiments framing (M2.1)
Stakeholder onion diagram (M1.2)
Stakeholder onion diagram (M1.2)
Stakeholder matrix (M1.2)
Stakeholder matrix (M1.2)
Problem-solution fit canvas (M1.2)
Problem-solution fit canvas (M1.2)
PESTLE analysis (M1.2)
PESTLE analysis (M1.2)
Different routes to the north star (DE)
Different routes to the north star (DE)
Competitive analysis (DE)
Competitive analysis (DE)

Creativity & Aesthetics

My level of development in this expertise area has increased through various design activities. Since I tend to struggle with ideation, I have explored several methods like SCAMPER or the Wall of Ideas (M1.1, M2.1, DfSI). I discovered that I work best when I can build onto others or create a starting point from existing designs.

As a designer I developed an eye for detail and colour, and I like to present my designs well (M1.1, M1.2, M2.1). My learning curve was steep when I took a deep dive in material properties (IM). I learned how to manipulate the look and feel of materials, allowing for a surprising interaction. I could explore this skill further by choosing a material-based approach from the start, since I often design tangible tools.

Relevant courses / projects

Design for Social Innovation (DfSI)

Interactive Materiality (IM)

Group project Kickstart Trust between Organisations (M1.1)

Research Project Democratised Future Visioning (M1.2)

Preparation Project Creative Futuring for Organisations (M2.1)

Organising an ideation session for my team (M1.1)
Organising an ideation session for my team (M1.1)
Wall of Ideas (M2.1)
Wall of Ideas (M2.1)
Brainstorming (DfSI)
Brainstorming (DfSI)
Eye for detail (M2.1)
Eye for detail (M2.1)
Colour scheme of materials (M1.1)
Colour scheme of materials (M1.1)
Shooting in the photo studio (M1.1)
Shooting in the photo studio (M1.1)
Example of photo studio result (M2.1)
Example of photo studio result (M2.1)
In-depth material properties (IM)
In-depth material properties (IM)
Manipulating the feel of wool (IM)
Manipulating the feel of wool (IM)

Technology & Realisation

A new technique I experimented with to realise prototypes is laser cutting (M1.1, M1.2, M2.1). It asks for utmost precision in calculating dimensions and puzzling to fit parts together with the least material waste. From lab experts I learned the importance of making test cuts because materials react differently to the laser.

Apart from high end production, I engaged in low fidelity prototyping to practice making in general (MoT). The activities varied from scaling to upcycling. Group members introduced me to actuating materials with electronics like an electromagnet (IM). I could advance this skill by training more technological prototyping. In addition, I would like to develop 3D printing skills because it allows for different shapes than laser cutting while still being precise.

Relevant courses / projects

Matter of Transformation (MoT)

Interactive Materiality (IM)

Group project Kickstart Trust between Organisations (M1.1)

Research Project Democratised Future Visioning (M1.2)

Preparation Project Creative Futuring for Organisations (M2.1)

Prototyping in the workshop (M1.1)
Prototyping in the workshop (M1.1)
Laser cut sheet (M1.2)
Laser cut sheet (M1.2)
Laser parts together and painted (M1.2)
Laser parts together and painted (M1.2)
Testing fit measurements of perspex (M2.1)
Testing fit measurements of perspex (M2.1)
Test cuts in MDF and Perspex (M2.1)
Test cuts in MDF and Perspex (M2.1)
Human-sized birdhouse (MoT)
Human-sized birdhouse (MoT)
Indoor birdhouse (MoT)
Indoor birdhouse (MoT)
Upcycled birdhouse (MoT)
Upcycled birdhouse (MoT)
Birdwatching kit (MoT)
Birdwatching kit (MoT)
Actuating steel wool with an electromagnet (MoT)
Actuating steel wool with an electromagnet (MoT)

Math, Data & Computing

Within this expertise area I have mostly developed in data gathering, management, analysis and visualisation (M1.1, M1.2, M2.1, CDR). I found out I prefer a mixed methods approach because I believe quantitative and qualitative data are complementary; together they can tell a more complete story. My aim is always to handle data ethically and responsibly.

I am aware that data comes with implications, like false representation or interpretation. I explored this explicitly when making a children’s book from the future which encourages reflection on digital twins (RtFE). I should remain critical of my own biases, especially when performing extensive thematic analyses which is one of my recurring approaches. I could broaden my data analysis skills by exploring other methods like narrative analysis as well.

Relevant courses / projects

Constructive Design Research (CDR)

Researching the Future Everyday (RtFE)

Group project Kickstart Trust between Organisations (M1.1)

Research Project Democratised Future Visioning (M1.2)

Preparation Project Creative Futuring for Organisations (M2.1)

Thematic analysis (M2.1)
Thematic analysis (M2.1)
Lowkey data gathering (RtFE)
Lowkey data gathering (RtFE)
Process of data analysis (CDR)
Process of data analysis (CDR)
Data analysis (M1.2)
Data analysis (M1.2)
Data visualisation based on a bubble chart (M2.1)
Data visualisation based on a bubble chart (M2.1)
Violin plot (M1.2)
Violin plot (M1.2)
Children’s book from 2038 about digital twins (RtFE)
Children’s book from 2038 about digital twins (RtFE)

Conclusion

In my overall competence development the two expertise areas I focused on most were User & Society, which is always the context of my projects, and Business & Entrepreneurship, since it conveys my ways of working. Creativity & Aesthetics and Technology & Realisation are closely intertwined and essential to test my designs in the field. Math, Data & Computing is relevant in the validation phase of the project process.